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It’s tough to grab attention online these days. Social feeds move fast, and there’s always something new competing for your audience’s time. But good writing can stop people scrolling. The right words can make them pause, react, and even act. These practical social media writing tips will help you create posts that get seen, shared, and remembered. Know Your Audience Before You Write Before typing a single word, get clear on who you’re actually talking to. If you don’t know y

If you run a small or medium business in Leeds or anywhere in Yorkshire, you’ve probably asked yourself whether hiring an SEO copywriter is worth it. After all, can’t anyone just throw a few keywords on a page and call it a day? The truth is, it’s not just about rankings. You need words that work, content that engages people, earns their trust, and encourages them to act. That’s where we come in. We’re Andy and Deb, and we work together on every project. Andy focuses on the S

Struggling to get people to open your newsletter or click through? You’re not alone. If your stats are slipping, it might be time to shake things up. A fresh approach can make your newsletters something your readers actually look forward to, instead of ignoring. Here are some newsletter ideas for engagement that can breathe new life into your content. Creative Newsletter Ideas for Engagement Engagement is the heartbeat of a good newsletter. If your readers aren’t interacting,

Ever looked at your website or sales literature and thought, “Hmm… this just doesn’t sound like us” ? You’re not alone. A lot of small businesses fill their websites with words they think sound professional. But here’s the truth: most of those words don’t do a thing. They don’t make people trust you, pick up the phone, or buy from you. If your site says you offer “quality solutions” and you’re “passionate about service”, you’re in very good company ... every business says the

Last time we had a natter about AI and copywriting (" AI-Powered Copywriting: Friend or Foe "), we talked about how clever it is, and how fast, but also about what it can’t do. The nuance, the personality, the little touches that make readers sit up and care? That’s all human territory. Today, we thought we’d show you what that actually looks like in practice. AI Copy v Human Copy The Test: AI vs Human We ran a little experiment. We asked an AI to write a short product descri

Let’s be honest, most small business owners post on social media because they feel they have to.You snap a photo, write a caption, hit publish, and then… nothing. No comments. No clicks. No enquiries. Just silence. That’s where professional social media writing changes the game. It’s not just about putting words on a screen. It’s about crafting posts that people actually stop to read, relate to, and act on. When done right, social media becomes more than a chore; it becomes

Ever launched a marketing campaign that looked great but didn’t quite land? Chances are, the problem wasn’t the design or the copy, it was the lack of a proper content strategy. A good strategy isn’t just paperwork or planning for the sake of it. It’s what keeps your marketing focused, consistent, and actually working. When done right, it ties every post, blog, email, and video together under one clear goal ... getting results. Why You Need an Effective Content Strategy Witho

Creating website content that truly captivates visitors and converts them into customers is both an art and a science. It requires understanding your audience, crafting compelling messages, and structuring your content for maximum impact. Whether you are launching a new site or refreshing an existing one, mastering this skill can significantly boost your online success. Why Website Copywriting Services Are Essential for Your Business Effective website copywriting services do

In today’s digital world, social media is a powerful tool for communication and connection. Crafting posts that truly resonate with your audience can boost engagement, build brand loyalty, and drive meaningful conversations. But what makes a social media post impactful? How can you create content that stands out in a crowded feed?

Creating compelling content is more than just writing words. It requires a well-thought-out plan that aligns with your goals and audience...

AI is changing the way we write, but can it really replace a human touch? In this post, we explore the rise of AI-powered copywriting, what it does brilliantly, and where humans still reign supreme when it comes to connecting with an audience.

Creating content that truly connects with visitors is essential for any website aiming to make an impact. Engaging website content not...

In today’s digital world, the way your business communicates online can make or break your success. Every word on your website, blog, or...

In today's digital world, social media platforms are the heartbeat of communication and marketing. Crafting compelling content that...

Creating a newsletter that truly connects with your readers can be a challenge. With inboxes flooded daily, standing out requires fresh...

We don’t often mix holidays with work; after all, a break should be a break. But when we headed out to Salou for a couple of weeks,...

In today's digital landscape, every brand needs to communicate effectively. The ability to convey ideas clearly and engagingly can make...

In today’s fast-paced digital world, businesses need to stand out with content that is not only informative but also engaging and...

In the digital age, having a robust online presence is essential for businesses looking to thrive and grow. Whether you run a small local...

Whether you’re posting on LinkedIn, Instagram, X (formerly Twitter), Facebook, or the next new platform they invent, one thing never...