Why You Should Hire a Copywriter for Your Website

Key Takeaways

• Hiring a website copywriter saves you a lot of time and head-scratching

• Good copy helps turn browsers into buyers

• Not all copywriters are the same, it’s worth knowing what to look for

• If writing your own website is driving you crackers, you’re not alone

Let’s be honest for a moment... writing your own website is hard

You know your business inside out, but that blinking cursor has a funny way of making you question every single sentence. You want to sound professional, but still like yourself. You want to get your message across, but not waffle. And you’d quite like people to actually do something once they’re on your site, not just have a browse and disappear.

That’s why, for a lot of businesses, it makes sense to hire a copywriter for your website.

You know your trade. They know theirs. They know how to turn your knowledge into words that sell.

So, what does a website copywriter actually do?

It’s not just filling in the “About” page and making things sound a bit fancier. A decent copywriter will take the time to understand who your customers are, what they care about, and how your business helps.

Then they’ll shape your words in a way that makes it easy for people to take the next step, whether that’s picking up the phone, placing an order, or just not clicking away in the first five seconds.

They’ll often help with:

• Structuring your site so it’s clear and logical

• Making sure the tone sounds like you (not a generic corporate bot)

• Writing headlines that grab attention

• Keeping Google happy without stuffing in daft keywords

• Most importantly ... helping people trust you enough to get in touch

  
  

Do I really need one?

Here’s the thing ... not everyone needs to hire a copywriter. Some folk are happy writing their own content, and that’s grand if it’s working.

But if you’re:

• putting off launching your site because the words aren’t right

• not writing or updating your site because you haven’t got the time

• rewriting the same paragraph for the tenth time

• getting visitors but very few leads or sales

• or just fed up of staring at a blank screen

...then yes, it might be time to bring someone in.

But aren't all copywriters the same?

No, not at all. Just like plumbers, joiners or cake decorators, there’s a wide range of styles, skills and quality.

If you’re going to hire a copywriter for your website, look out for someone who:

• asks good questions and listens properly

• writes in a tone that feels natural, not forced

• doesn’t try to blind you with marketing jargon

• can recommend different, but good ways of doing things

Local knowledge can help too. If you’re a Yorkshire business, for example, you probably don’t want someone writing in a style that feels like it’s come out of a big New York agency pitch meeting. You want someone who gets your audience, and your humour.

Final thoughts

There’s a lot of talk about flashy design and SEO tools, but in the end, it’s words that do the heavy lifting. Words that explain who you are, what you offer, and why someone should choose you over the rest.

So if you’re stuck, frustrated, or just ready for your website to actually do something ... hiring a copywriter might be the best move you make.

Fancy a chat about how it all works?

No pressure, no waffle, just a straight-up conversation about what you need, what you don’t, and whether we’re a good fit. To grab out attention, just hit that ‘Get in Touch’ link above.