Why Every Small Business Should Think About Hiring a Freelance Copywriter

How can a copywriter help your business?

Right then. Let’s have a proper natter.

You’re running a small business, and if you’re anything like the ones I know, you’re doing about seventeen jobs before lunch. You're ordering stock, answering calls, chasing payments, dealing with emails, checking the till, shouting at the printer, making brews, and if you’re really lucky, actually doing the thing your business sells.

Now and again, someone (probably you) says, “We need to sort that website out,” or “We should do a newsletter,” or "We really need a flyer" or “I really ought to post something on Facebook.”

And that’s when it happens… the dreaded blank screen.

You stare at it. Cursor blinking. Fingers poised. Nothing coming out that sounds quite right.

You try to be friendly… but not too friendly. Professional… but not boring. Confident… but not big-headed. Then you spend half an hour writing three lines and give up, thinking, “This’ll do for now.”

That, my friend, is why hiring a freelance copywriter might just be one of the best decisions you make.

It’s Only Writing, Isn’t It?

You’d think so. After all, you write all the time, texts, emails, bits of paperwork. You know your business better than anyone. Surely you're the best person to write about it?

Well… yes and no.

You do know your business. But writing about it in a way that’s clear, persuasive, warm, confident, and still sounds like you, that’s a whole different kettle of fish.

Writing for your business is part sales, part storytelling, part translation. You’re not just describing what you do; you’re helping strangers understand why it should metter to them. And doing that well, consistently, and without sounding like a robot or a sixth-form business essay? That’s where a freelance copywriter earns their crust.

Writing Is a Time Thief

Let’s not beat around the bush, writing takes ages. Even if you’re good at it (it takes us anywhere between 4-5 hours to write a blog post like this!), it still eats up time. You write something… delete half of it… rewrite it… check it again… ask someone what they think… sleep on it… and end up tweaking it the next morning anyway.

Meanwhile, all the other jobs on your list are stacking up.

A freelance copywriter gives you that time back. They take the stress off your plate and come back with something polished, professional, and (most importantly) finished. You get to say, “That sounds bang on,” and crack on with running the business.

But What Exactly Do They Do?

Good question, one we get a lot.

A freelance copywriter isn’t just someone who writes things, they’re someone who thinks about how to communicate your message properly. We ask the daft questions your customers are probably wondering. We look at things from the outside in. We spot what’s missing. We listen to how you speak, how your customers speak, and find a tone that fits both.

In practical terms, we might help with:

• Website content that actually sounds like a human being wrote it

• Product descriptions that make people want to buy

• Emails that get opened, not ignored

• Blog posts that answer real questions

• Flyers, leaflets, menus, posters, anything with words on

• Social media posts that don’t sound like an out-of-office reply (we have actually written out-of-office and on-hold scripts too!)

Some of us specialise. Others (like us) are generalists. But the key thing is this, we’re here to help you say what you mean, and say it well.

It's Not About You Being Bad At It

Let’s get this bit straight. Hiring a writer isn’t waving a white flag.

You're not saying, “I can’t do this.” You’re saying, “My time’s better spent elsewhere.”

Nobody bats an eyelid when you get an accountant to sort your books, or a plumber to fix the tap. It’s just good sense. Same with words.

Your customers will thank you for it. Trust us, they notice when a business communicates well. It builds trust. It shows care. It tells them you’re the real deal.

But Isn’t It Expensive?

Not necessarily. And compared to the time it saves, and the potential boost to your sales or customer engagement, it often pays for itself quicker than you’d think.

You don’t need to commit to long term contacts. You could start small, get someone to look over your About Us page, or write a handful of product descriptions. Maybe sort your homepage so it doesn’t sound like you copied it from a brochure in 2003.

Plenty of freelancers work project by project, or on a flexible basis. You’re not signing your life away.

Your Words Matter More Than You Think

Here’s the truth of it. The way your business sounds, on your website, in your emails, on social media, in leaflets, it all adds up. And if your writing is scruffy, confusing, or just a bit dull, people make judgements. They might not even realise they’re doing it. They just think… “Hmm… not sure about this lot.”

But when your words are warm, clear, helpful, confident? That’s when people stick around. That’s when they trust you. That’s when they buy.

And really, isn’t that the whole point?

So… What Now?

Look, you’ve probably got a dozen things to sort out today, and the last thing you need is another item on your to-do list. But if you’ve ever found yourself staring at the screen, unsure what to say, or worse, saying nothing at all, then it might be time to try something different.

Find a writer who gets you. Have a chat. See what they can offer. Even one good project might be enough to give your business that little lift it’s been waiting for.

And if you’re worried it won’t sound like you, don’t be. A good copywriter listens. We don’t rewrite your personality; we just tidy it up a bit, like sweeping the doorstep before your customers arrive.

You do the brilliant thing you do. We’ll help you tell people about it.

For now, press Ctrl+D, that will bookmark this page, if you ever want a chat, come back and talk to us.

Now, go pop the kettle on.