How to Nail SEO Content Writing: A Simple Guide That Actually Work

Alright everyone, just a quick disclaimer before we dive in.

Many moons ago, Andy ran his own business providing SEO consultancy to all sorts of businesses, and truth be told, we absolutely loved it. Back then, he knew exactly how to write content that got websites climbing the Google rankings.

Now, Google’s changed a fair bit since then, it always does, but the basics of good SEO content writing haven’t budged. It’s still about creating useful, well-structured content that answers what people are searching for. One thing that hasn’t changed is this: SEO results take time. You’ll need a bit of patience. Sometimes you’ll get a quick win, but most of the time, it’s a steady climb. Stick at it.

So, if you’re looking to improve your website visibility with better content, here’s my no-nonsense, five-step guide to SEO-friendly content writing.

Step 1: Find Out What People Are Searching For

Before you write a single word, you need to understand what your audience is looking for. This is the heart of SEO content strategy.

An easy way to start is by using Google’s own suggestions. Type a phrase into the search bar and see what it offers up. Look at the "People Also Ask" section too. These are golden clues about what your potential customers are interested in.

If you want to go deeper, tools like AnswerThePublic or Ubersuggest can help, but honestly, just thinking like a customer will get you a long way.

We often spend hours working out the different search terms people might use to find a client’s content. Then we narrow it down to the right keywords; the ones that give them a real shot at climbing those Google rankings.

Step 2: Structure Your Content Properly

A big chunk of SEO writing tips comes down to structure. Google (and your readers) prefer content that’s clear and easy to follow.

• Use clear, descriptive headings (H1, H2, H3)

• Break up text with bullet points and numbered lists

• Keep paragraphs short and snappy

• Think of your content like a well-organised shelf in a shop; everything in its place, easy to see, easy to grab.

Step 3: Use Keywords Naturally, Not Repetitively

Keywords are still important, but keyword stuffing is long gone. Instead, use your main keyword, in the case of this article, "SEO content writing", in your page title, one or two headings, and a few times in your body text.

Also, sprinkle in related phrases like "writing website content for SEO" or "optimising content for Google rankings". Google’s clever enough to understand the relationship between them.

Just write like you’re having a conversation with your reader. That’s what Google’s looking for.

Step 4: Link to Other Relevant Pages on Your Website

Internal linking is one of the most underused SEO best practices. If you’ve got other pages or blog posts that relate to the topic you’re writing about, link to them.

It helps Google understand your site structure and keeps visitors on your website longer, exploring more of what you offer. It’s like guiding someone around your shop, showing them things they didn’t know they needed.

So for us, this would mean linking to our SEO Copywriting Service page, it's natural, and part of the visitor journey.

Step 5: Don’t Forget the Behind-the-Scenes Details

This is where a lot of people drop the ball. Once your content is written, you need to tidy up the little bits that Google pays attention to.

Title Tag: This is the headline that shows up in Google search results. Make it clear, include your keyword, and keep it under 60 characters.

Meta Description: A short, punchy summary of your page (around 155 characters). This is what people see below your title in search results.

Alt Text for Images: Describe what’s in the image using your keywords where it makes sense.

URL Slug: Keep your page URL clean and relevant, like /seo-content-writing-guide

These small tweaks make a big difference.

Final Thoughts on SEO Content Writing

SEO content writing isn’t about tricking Google. It’s about writing genuinely helpful content that’s easy to read, properly structured, and answers the questions your audience is asking.

If you focus on creating useful content and keep at it regularly, Google will start to take notice. Just remember; it’s a marathon, not a sprint.